Toyota of Richardson

When the General Manager of Toyota of Richardson approached me, his main goal was to stand out. Every other dealership in DFW did radio, TV, and direct mail. While these are advertising avenues that he still wanted to explore, he wanted to do something that would get him in front of his potential customer in a way that was very native, and very different from his competitors. I came up with a plan that included all elements of traditional advertising, but added in:
• Advertisements in publications that were local to the Richardson area
• Digital display ads for the Google Partner Network and on a series of mobile apps
• Service ads to be displayed on Facebook, YouTube, Pinterest, Waze, and Twitter