Ag Texas Farm Credit

AgTexas Farm Credit is a financial institution that specializes in providing loans, insurance, and leasing to individuals who live and work in farming and agricultural communities. When I first began working with AgTexas, their main goal was to show individuals and businesses that they work with everyone in rural Texas – not just those in the farming and agricultural industries. Since they wanted to reach rural homeowners and businesses owners in farming communities, we needed a marketing strategy that would reach those who didn’t have easy access to the internet.
Our plan included:
• A series of billboards on major streets in the towns where rural homeowners frequented
• Radio advertising on local radio stations across Texas
• A community outreach program called AgTexas Youth coupled with a YouTube campaign
• Social Media Video Ads targeted at those visiting sites related to their services