Ace Air Conditioning

Ace Air Conditioning is a small home services company located in Abilene, Texas. Their main services are HVAC replacement and repair with a focus on Trane units.
The owner of this company approached me with a desire to reach more individuals and an idea of what he wanted his image to be. He specifically requested the A-Team theme, with a heavy focus on honesty, loyalty, and friendliness that anyone can count on. The plan was to create a new website and implement these strategies:
• An SEM campaign that highlighted his friendly and honest staff
• A social media marketing campaign that offered regular coupons
• A large phonebook ad that encouraged people to call him directly
• A series of videos for his website, YouTube, and his personal use